Building Brand Awareness That Drives Revenue: Your 24/7 Marketing Playbook

If They Don’t Know You Exist, They Can’t Buy

Let me ask you something a little uncomfortable: Are enough people actually aware that your business exists? Here’s the truth I see trip up founders and CEOs all the time—if brand awareness isn’t a true, strategic priority in your marketing mix, you’re cutting off a powerful revenue stream before it even has a chance to flow.

Brand awareness isn’t just a fluffy, “nice-to-have” marketing buzzword. It’s the top of your growth engine. If you’re agonizing over stalled revenue, struggling to hit your sales targets, or scratching your head at a lack of inbound leads, this is ground zero.

The 24/7 Awareness Engine

Inside my 24/7 marketing flywheel (go back to episode 200 for the deep dive), awareness is the very first stage for a reason. You need strategies that are reaching brand new people every single day—a system that works around the clock, not just when you (or your team) happen to be “on.”

If you don’t have an “always-on” awareness mechanism in place, you are leaving serious opportunities on the table. Full stop.

I want you to get honest with yourself: Do you have a predictable, repeatable method for putting your business in front of fresh prospects while you’re asleep?

The Three Proven Paths to Awareness

There are really only three ways to actively grow your digital presence and get noticed by the audiences you need most:

1. Paid Ads & Cold Outbound

Ads are the obvious choice—Facebook, Google, LinkedIn, you name it. Pay, and your brand gets in front of the right eyeballs 24/7. The beautiful part? As long as your campaigns are set up correctly, this can run and generate traffic, leads, and sales even when your team is offline.

Cold outbound belongs in this bucket, too. Whether it’s a cold email campaign, a smart DM strategy on LinkedIn, or even partnering with an agency to hit high-value prospects, this is about introducing yourself to strangers at scale. Think of it as advertising, just with a personal touch.

It’s easy to measure ROI here because you see money in versus money out right away. But don’t fall into the trap of thinking you must run ads. Not every business will thrive on paid channels, and that’s perfectly OK.

2. Search Engine & Social SEO

Search isn’t just “Google” anymore. Think TikTok, Instagram, and even AI-driven platforms that recommend businesses and content based on queries. Your future customers are searching everywhere for solutions, from web browsers to the search bar in their favorite app.

The question to ask yourself: Are you showing up where they’re actively looking? Are you optimizing your website, your content, your profiles, and your posts for those high-intent, relevant searches?

SEO is often overlooked as a “slow burn,” but skipping it means giving your competitors free reign over an audience that’s literally asking for help.

Don’t forget: social search and AI search are coming on fast. If you start optimizing now, you gain a massive head start.

3. Leveraging Other People’s Audiences (Partnerships & PR)

Sometimes the fastest way to grow is to borrow trust from brands, communities, or influencers who’ve already gathered your dream clients.

This could be:

• Joint webinars with non-competitive partners,
• Popping up at industry events and conferences,
• Collaborations with complementary brands,
• Influencer marketing,
• Or even smart PR that gets you featured in the right media.

Here’s my favorite: hosting joint-value workshops with established communities. Every partnership gives you the chance to reach new faces and build real relationships, not just one-off impressions.

But—and this is critical—partnerships only work if you treat them seriously. Set monthly goals. Track your KPIs. Don’t settle for “I did one this quarter and hoped for the best.” Systemize, scale, and expect results.

Is Your Awareness Strategy Actually Working?

So, let’s make it practical. Are you, right now, doing at least one of these three things? Are you consistent and intentional—or dabbling and “hoping for the best”?

Do a hard audit—because, I promise you, if lead flow is an issue, it usually comes down to weak or inconsistent awareness efforts.

Ask yourself:

• Which paths are we using?
• Are they producing the volume of leads I need to hit my sales targets?
• Are they being executed by people who really know what they’re doing—or are we DIY-ing and winging it?

Don’t fall into the trap of assigning these mission-critical tasks to anyone who “just has time” or watched a few tutorials. If you treat awareness like an afterthought, you’ll wake up months from now still wondering where the leads are.

Awareness Isn’t Optional If Growth Is Your Goal

Your #1 marketing job is to make sure you never have to say, “If only more people knew about us, we’d be thriving.”

This week, take action: map your awareness efforts, plug the gaps, and focus on finding the right people to drive the strategy forward—because when you get seen by the right audience, everything else gets easier.

Want to go deeper? I break down actionable next steps and the full flywheel in “The Scalable Marketing Machine Podcast.” Tune in—you and your future customers will thank you.

Take a listen! 👇

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