You already have a smart, loyal marketer on your team. But here’s the question: are they actually driving revenue?

Most B2B CEOs don’t know how to answer that. This scorecard will give you clarity in a few minutes. Rate your marketer on the following 10 dimensions. Each category is scored 1–5.

👉 At the end, add up the score to see if your marketer is a:

• A-Player (41–50): Capable of leading marketing tied directly to revenue.
  
• B-Player (31–40): Loyal and smart, but needs upskilling & playbooks.
  
• C-Player (21–30): Good intentions, but not producing meaningful growth.
  
• D-Player (20 or less): You’re paying for effort, not outcomes.