You already have a smart, loyal marketer on your team.
But here’s the question: are they actually driving revenue?

Most B2B CEOs don’t know how to answer that.

This scorecard will give you clarity in 10 minutes.
Rate your marketer on the following 10 dimensions. Each category is scored 1–5.

👉 At the end, add up the score to see if your marketer is a:

• A-Player (41–50): Capable of leading marketing tied directly to revenue.
  
  
• B-Player (31–40): Loyal and smart, but needs upskilling & playbooks.
  
  
• C-Player (21–30): Good intentions, but not producing meaningful growth.
  
  
• D-Player (20 or less): You’re paying for effort, not outcomes.