The Marketing Plan Checklist is the way in which your company will bring a product or service to the market. This is your tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer.
Wrangling data and organizing it in a digestible way is not only one of the most unsexy topics you could think of, it’s also one of the biggest challenges for most organizations of all sizes.
The idea behind this challenge is to help hold each other accountable for properly setting quarterly goals in our marketing department.
This guide outlines messaging strategy, as well as brand style, voice and tone guidelines, and formatting conventions with common AP Style rules (or the English style usage guide of your choice).
SOP template. Don't forget to make a copy.