Simplify to Amplify

Updated: Apr 6




As founders, you have a lot on your plate. Aside from the endless tasks, there is also the psychological toll. With the pressure and the stress of bringing a dream to life when there is so much riding on it, it’s no wonder that burnout is at an all-time high. So today, I want to go through a couple of steps. Four steps. Exactly. That you need in order to create more mental space, more internal freedom, and less stress in your business when it comes to marketing.


When it comes to generating leads and revenue for your business, I believe there are just four super simple steps you need to take in order to be effective. The keyword here is simple, the simpler you plan is, the fewer goals you can take on– these things give you (and your team) the mental space and energy to get creative and do your best work. We want to be producing fewer, better things that actually drive results.


How to Simplify your Life and Business

  1. Decide on your Vision: In order to move forward in life, you need a clear vision that pulls you forward. One that you can hold on to when times get tough. A vision that excites you and (hopefully) the people around you. As a founder, you need to get crystal clear on your big vision and be good at communicating it to others.

  2. Make a plan: Work backwards from your BIG vision and determine the process to get there. This road map doesn’t need to be perfect. In fact, it will most likely change as you learn and grow. However, getting something down on paper. Creating a loose plan to get started is essential in gaining momentum. Focusing on your Client Value Journey is a great place to start in your business.

  3. Create Targets: Now that you have your plan, you need to create incremental targets. Ones that can be executed and knocked off the list quickly. These are the small stepping stones– your quarterly goals can be these targets. Or personally, I give myself monthly goals and I keep them right above my computer– so I am always looking at them as a reminder.

  4. Regularly Check-In: Don’t forget to keep track of yourself and pay attention to progress or roadblocks you face. This is the only way you’ll spend time troubleshooting and growing. Reflection is incredibly important.


Resources:

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at hello@ugliboss.com.

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