Happy Holidays! I hope that you are having a beautiful Thanksgiving- or if you are listening after Thursday, that you enjoyed your holiday and time with friends and family.
This is a special bonus episode… that is because I wanted to take some time from our regularly scheduled programming to say that I am so grateful to you, my listeners. I get beautiful messages from people saying that they love the podcast-- and it means so much to me. Seriously. It’s a little crazy in my book. But it is your comments that have really kept me going.
Listen to the full episode here.
I have been working for 6 years on Ugli Ventures in one form or another. I have tried everything from blogging, to showing up on social-daily, to ultra networking. Doing all the things. But what gains traction is what people respond to and where you feel best. It's that simple what people don't realize is marketing it's all experimentation. There is no one-size-fits-all for every business.
This is because each founder and each team that they assemble have a certain set of skills. They're going next cell on one social media platform, then another. Follow your interest but then look for signs of life. We can do this through data, through surveys, or just having conversations with our customers. This is one vital piece that oftentimes small teams miss. We tend to think that we need to be everywhere. We need to be everything to everyone on all of the platforms doing all of the things.
But the truth is, even big organizations have a small number of marketing things that they execute that bring in the majority of their customers. It's the 80-20 rule Pareto principle. So as a small team or bootstrapped team what you want to do is find that 20% and just 110% into that. There's no need to be on all of the social platforms or do all of the things. You just have to get really really really good at doing one thing and then look for signs of life. This is how we grow businesses.
When I think about looking for signs of life it is all about seeing what people respond to. What do people want? Your brand is created for your customer, not for yourself. The brands that have the most success are the ones that go in the direction of what the audience is responding to. Even if it goes against what you want or your plan and long-term strategy. This is where we need to be agile and pivot. If you find that your audience is resonating with a certain piece of content take some time to analyze why. Really getting to the psychology of your customer. This is going to be how you went.
Speaking of getting into the psychology of your customer I have an enormous favor to ask you, well actually more of a bribe...
As I practice what I preach I am about to begin developing products for female founders that help educate, simplify, and systemize marketing. There are so many people that I want to help, but I am terribly limited in the amount of clients I can take on.
What I do know is that marketing can be an extremely overwhelming topic for so many startups and it's a real point of success or failure. My vision is that every founder has a basic, solid foundation of the elements of marketing so they can lead and grow extraordinary teams to build brands that have a global impact.
But it starts on the ground floor.
In order for me to develop the right products, I have created a little survey that I would love for you to fill out. In fact, the first 25 founders to fill out my survey will be receiving a personal thank-you note and a $5 Starbucks gift card as my little way of saying thank you and being able to buy you a coffee.
Will you help me out? If so, please go to the link HERE.
I have such gratitude for you all!
Take a listen. 👇🏻
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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at hello@ugliboss.com.