My Story





We are already deep into the 2nd season of the Marketing for Startups Podcast and I realized that I haven’t shared much with you about who I am and why I’m here talking about marketing.


Don’t get me wrong, it’s just that sometimes it is hard for me to speak about myself, and the passion I have around my work just takes all my attention and energy.


That said, it can be helpful to give some context about me and my experience and share the why behind the podcast.


👋 Hi, I’m Victoria Hajjar, but my friends and family call me Tori. I grew up in New Jersey and studied at Fordham University in NYC. After university, I started my career in New York, working for a big corporation. At the same time, I started my first entrepreneurial venture: Cocktails with a Twist. I’ll never forget the meetings building the brand, budgeting, and all the fun around it. The world opened to me.


After that, I worked in banking, I moved to Beijing, I moved to Shanghai, I started businesses, I learned the craft of marketing working with founders and investors across multiple sectors including hospitality, tech, and e-commerce. Then I grew my passion for helping women build startups because of what I know to be true: women in entrepreneurship will change the world.


Take a listen.👇🏽



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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at hello@ugliboss.com.


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