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Lead Generation Basics

There is always a trendy new bandwagon to hop onto in marketing, but chasing shiny objects can get you nowhere fast in your business. That is why it is important to master the basics, especially when it comes to Lead Generation.

Lead Generation is the action or process of identifying and cultivating potential customers for a business's products or services. It is the top of your marketing funnel and the place where you find new people to sell to.

It is also the place where most founders spend their time and energy business because more customers equal more revenue.

So today, we are going to be walking through two important steps:

  1. How to find new customers

  2. What you need to do in order to get them ready to buy with you

Take a listen!👇🏻

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at

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