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How to Find and Fix Leaks in your Marketing Funnel

If you have a leak in your marketing funnel, it can be extremely detrimental to your business. Not only will you lose potential customers, but you may also lose credibility with your audience.

It's important to regularly audit your marketing funnel to ensure that there are no leaks. If you do find a leak, it's important to quickly fix it. The longer a leak goes unaddressed, the more damage it can do to your business.

There are a few different ways to fix a leak in your marketing funnel. First, you need to identify where the leak is coming from. A useful exercise is to run a marketing funnel audit. I have a free template and quick training you can download here. Once you know where the leak is coming from, you can take steps to plug it.

One of the most effective ways to plug a leak is to create a stronger offer. If your offer isn't compelling enough, people will simply move on and never come back. But if you have a strong offer that is impossible to resist, you can keep people from leaking out of your funnel.

Another way to plug a leak is by providing more value. If people feel like they're getting more value from you than they are from your competitors, they're less likely to leak out of your funnel. Provide valuable content, resources, and deals that your audience can't find anywhere else.

Finally, you can also plug leaks by increasing your conversion rate. If more people are converting on your lead magnets or landing pages, there will be fewer leaks overall. Work on optimizing each stage of your funnel so that more prospects convert into paying customers. Again, going through a marketing funnel audit is really useful in helping you to identify where you can optimize conversion events.

If you have a leak in your marketing funnel, don't panic. There are plenty of ways to fix it. By taking some time to improve your offer, increase your value proposition, and optimize your conversion rate, you can quickly plug any leaks and keep your business growing.

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at

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