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How to Create a Lead Magnet

Growing your email address is the most important marketing initiative in your business. In a world that is always struggling for our attention, it's critical to stay connected to this critical metric. Growing your email list means growing your revenue-- so it is something you should pay close attention to.

Why a Lead Magnet is Important

Most people aren't going to buy from you the first time that they interact with your brand. In fact, less than 1% is a solid benchmark for sales to a totally cold audience.

When you have prospect email addresses and are able to communicate consistently when them, you have an opportunity to develop a relationship with them and get them ready to buy with you.

How to create a lead magnet in 3 Simple Steps

  • PDF, Quiz, OnePager...

  • Create an Intake Form to gate the content in your CRM

  • Create an automatic delivery email with your lead magnet

How to get email subscribers?

The first step in getting people to actually subscribe to your email list and snag your freebie is to share your lead magnet everywhere. Remember, people need your valuable content, but you need to make the effort to promote it through your channels.

In today's podcast, I talk about 4 additional ways to get more people to signup for your lead magnet. We cover:

  • How to maximize SEO impact

  • Using Popups

  • The way to use Ads for maximum ROS

  • Leveraging partnerships to grow your email list

Of course, creating a lead magnet is only one piece of the puzzle. If you're ready to build an effective marketing plan that keeps leads constantly flowing into your business, check out my FREE Marketing Strategy Checklist.

Take a listen!👇🏻

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at


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