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Hierarchy of Needs

Are you one of those people who consider your business your baby?

Think about it, do you spend late, sleepless nights working on your business or thinking about solutions to different problems that come up during the day? Are you sleep-deprived? Do you feel nervous or scared when you put your business out there, worrying about judgment from others? If so it sounds like you might fall into this category.

Being an entrepreneur can feel quite vulnerable just like being a parent. But if we think about our businesses taking on a human form we can understand that just like us, businesses have a certain set of needs that must be satisfied in order for it to thrive.

If you're familiar with Maslow's hierarchy of needs, you know that the human basic needs start with just that, the basics. Air, water, shelter... these are the things we need for survival.

From there comes safety and security, love and affection, significance and appreciation, and so on. The higher you go up Maslow's hierarchy the more cerebral and novel the needs become.

Today we're talking about what your business needs to survive and thrive.

For me that means order. That means systems and processes. It means being decisive about the direction you're going with and sticking to it as long as you can to gather the most comprehensive data. Data that helps you make intelligent decisions.

When we understand that our business needs routine and consistency just like kids, we begin to understand that being more measured in our approach will ultimately benefit not only ourselves but help our business reach its fullest potential.

Take a listen!👇🏻


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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at

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