During most of my 20’s, I was an ex-pat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast. We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong. My partner and I toiled away launching new collections and trying to gain traction. But it never worked. Why? It’s because we never really understood who we were selling to and why. What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at email@example.com.