I want to help you end marketing overwhelm!
This week begins a six-part series on the podcast about crafting and sticking to a Marketing Plan. It is my intention to end confusion regarding what your marketing department should actually do, and how to get results. The secret is consistency, but you need to understand exactly what consistent actions you and your team should be taking every month. That is where the Client Value Journey comes in.
I believe that if you can really sink your teeth into the idea of setting up a very tight and organized Client Value Journey, then the entire way you look at marketing will change. You'll be overcome with a sense of relief knowing that you have the key elements of marketing taken care of.
Once you have your Client Value Journey in place, the job becomes implementing a repeatable process. Each time you have a creative idea or you want to improve a certain part of the client value Journey, you'll know exactly what needs to be tweaked.
Check out a previous episode that I recorded called Understanding the Client Value Journey. It serves as a really good overview of each step. However, today we are going to start to dig deep into each section of the client value journey individually to (hopefully) shed some light on the overall process in a way that is easy to digest.
To remind you: the client value journey is the six-step process that clients go through when they're learning about your business and making a purchase online. They're going through this system by design or default.
Aware
Engage
Nurture
Invite
Delight
Advocate
Today is all about Awareness. Awareness is how people know about your business and what you do. It is a critical first step in the journey and every business must be consistently engaging in "awareness activities" in order to keep the pipeline full.
There are really only three ways to grow your business:
Advertising
SEO
Leveraging other people or other businesses ' audiences
It is ideal to have all three of these tactics working together to bring a constant flow of new people into your business. If you're in a situation with limited funds and limited resources, I would suggest focusing on just one of these strategies and doing it extremely well.
Take a listen to today's episode for ideas, tips, and tricks on how to maximize your effort and bring more growth into your business through a carefully executed aware phase.
Take a Listen 👇🏽
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💬 Let's talk. Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. Let's schedule your free 30 min strategy session where I'll share tangible, tactical advice on how you can create or improve your marketing plan. Book Now.