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Discipline & Consistency

Marketing for Startups Podcast is back!

After a summer hiatus, I am thrilled to launch season two of the Marketing for Startups Podcast. Today I'm talking about the importance of discipline and consistency in your life and business.

Effective leaders understand the need for consistency and discipline to achieve their goals. And while it’s not always easy, the more you practice, the easier it gets. Just like habits (exercising, eating healthier, meditating, etc), the more often you do them, the easier they become.

Why is consistency important for business?

Being consistent in your actions helps you gain momentum. Too often, Startups are scrambling to produce results which usually creates tension between founders and teams. This is because when you don't stick to the plan it becomes a very uncomfortable place for your team.

Discipline and consistency go hand in hand

It takes discipline to stick to the plan and implement a solid cadence with your team. This means regular meetings, sticking to an agenda, measuring what matters, and holding your team accountable for their metrics.

Consistency will help you improve your performance, and discipline will help you stay on track to the goals that you set. Give six months to stick to the goals you set and be sure to collect data. Don’t change tactics until you have sufficient data to understand your next move and why.

Don’t forget to take the time to reflect on how consistent and disciplined you have been in your life and in your business in the past. Let that motivate you to move forward. If you drop off, be quick to re-establish a schedule that will support pushing through the goals you have for your business. You’ve got this!

Take a listen.👇🏽

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at

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