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Crystalizing your Vivid Vision

At the beginning of any planning session I do with clients and their teams, I always ask the founder to help the team reconnect to the company's vision before setting goals or pursuing new projects. This exercise is both practical and creative. Practical because helps to ensure that the actions the team are taking is moving the ship in the right direction, and it's creative because it's an opportunity to expand on your vision. To make it bigger and brighter.

What is a Vivid Vision?

The Vivid Vision is a concept that was first coined by business consultant and author, Cameron Herald. In his book, Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future he outlines a method that helps companies bring their ideas together to generate a clear plan for what their future looks like. It's a detailed overview of what the business will look like, feel like, and act like three years down the road.

How do you Develop a Vivid Vision?

The practice to develop your Vivid Vision is quite simple and can be used in both a business and personal context. The power it gives you is the ability to gain clarity on what you really want. Without knowing what you are aiming for, it is difficult to develop the strategies and goals to get you there.

Most of us go through life wishing things were different but not knowing exactly what we'd like to change. Creating your Vivid Vision solves this problem-- which is why it's so practical.

Now, as I mentioned, this is a really useful exercise for both your business and your personal life. However, I really love doing this exercise with founders since clarity of vision is really essential to have clear for your team so they can help you get there.

Creating your Vivid Vision is simple. It requires you to take some time to thoughtfully and intentionally look into the future and imagine an ideal day. The questions are:

  1. Pick a date 3 to 5 years from now.

  2. Imagine that date is today.

  3. Now imagine what your business looks like.

  4. Write in the present tense.

  5. Write down every detail about your business.

  6. Don’t limit yourself. You are writing down your ideal future where (almost) everything is possible.

Why is it useful to have a Vivid Vision?

The real impact of creating your Vivid Vision is answering the next question: What needs to be true for the Vivid Vision to become a reality? This is where the real magic happens because it forces you to look at what you are doing in the present and decide whether the actions you and your team are taking now are bringing you closer or further away from your ideal.

Sharing your Vivid Vision with your team is a great jumping starting off point for goalsetting and business planning. It may seem simple, but the reality is that most of us function moment to moment in our businesses-- giving us a very short-sided view. If we don't take the time to step back and wider our vision, we will never be able to take the right actions to get ourselves and our teams where we need them to be.

Creating (and revisiting) your Vivid Vision is really fun and easy to do. I invite you to give it a try as we get into the swing of the year.

Take a listen!👇🏻

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at

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