I discovered the “Client Value Journey” early on in my career. It has changed the way I think about building a marketing strategy. While there are many schools of thought on what the exact steps are, I have created a system that pulls together the 6 areas I believe each founder needs to think about when creating a marketing program on their own. This I call the Scalable Marketing Machine.
Marketing that Supports Sales
The Scalable Marketing Machine must work in concert with your sales processes. A marketing funnel and a sales process are two different systems that work together. The marketing machine cues up prospects and gets them prepared to hear your sales pitch or act on that campaign or promotion to buy your product.
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There are 6 steps to the Scalable Marketing Machine that I created. The framework pulls together each stage a prospect moves through from first knowing about your brand to becoming a customer and, eventually, a raving fan. By intentionally crafting each stage, you can be assured that anything you execute in your marketing is working towards a common goal to deliver more leads and convert them into sales.
Do you have a comprehensive marketing strategy that works together towards a common goal? Or are you employing despondent tactics that feel like throwing spaghetti at the wall to see what sticks?
I invite you to ask yourself the following questions:
Aware: How are you getting new eyeballs on your business and reaching a new audience every month?
Engage: What content are you producing to engage with your audience to get them interested in your business? How is that content helping you gather contact information to grow your email list?
Nurture: In what ways are you fostering a relationship with prospects and helping to establish the "like, know, and trust factor" consistently?
Invite: Do prospects understand what your product is or exactly how you can help them? Are you inviting them to take the next steps in a way that is exciting and easy?
Delight: Are you delivering the best possible experience for your customers?
Advocate: How are you utilizing the experience of happy customers to help drive referrals and repeat business?
If you are struggling in any of these areas? If so, you may have a leak in your Scalable Marketing System. I invite you to double down and listen in to today’s episode to help you tighten up your Scalable Marketing Machine to help you get your marketing flowing like clockwork.
Ready for growth marketing? Let's talk. I am a Marketing Growth Strategist and virtual Chief Marketing Officer. I love helping entrepreneurs grow and scale their businesses. Let's schedule your free 30 min discovery call where I'll share tangible, tactical advice on how you can create or improve your sales-focused marketing strategy. Book Now.