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5 Business Metrics Every Creative Entrepreneur Should Track

Many creative founders shy away from looking at the data in their business. Maybe you are like me and feel totally intimidated. I actually find it far less difficult to analyze the numbers for my clients than my own business.

Why is it so painful to look at the numbers?

I believe it feels hard because our metrics are a totally real, unemotional, look at the work we do. It is the performance of the thing we pour our blood, sweat, and tears into every day.

Digging into the numbers and seeing less than optimal results is not only disappointing for your business, it can also feel soul-crushing.

First off, please know you are not alone. There are plenty of creative founders just like you and me that totally avoid reviewing the data for their businesses. I would even go so far as to say the majority. But the problem with avoidance is that you can’t improve what you don’t measure.

Listen now and get the right metrics that you need to start tracking to determine the health of your business and help you grow. If you need help getting started, I have shared the exact template I use for my business. I review this document with my team on a weekly basis, this helps get us aligned on what is working, what needs attention.

Looking at the big picture is a gift. Doing so will help you stay focused and grounded. Over time, you’ll be able to spot trends and make more informed decisions. It doesn’t need to be fancy. You can use the template I provided or just whip up a new google doc and get going. The hardest part is committing to regularly checking in and not being intimidated by the outcome. If you can find the strength to divorce yourself from the emotion and see the data as an exciting tool that will help you grow, there is nothing that can stand in your way!

Take a listen. 👇🏻

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Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at

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