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fractional marketing director

Your business is taking off, but you’re stuck doing all the things.  You know sales and marketing should take precedent but your team is too junior to get your business to the next level. Even with great people supporting you, managing everything has gotten complicated and you feel the weight of the world on your shoulders.  Here is how hiring a fractional executive can help your business: 

Fractional Chief Marketing Officer

Marketing is painful to organize and control. Chances are, you’ve outsourced all or a portion of your marketing needs to freelances, agencies, contractors or employees. But how well are they helping your business grow? 

 

It’s impossible to jump to the next level when you’re tied down wearing all the hats. How are you supposed to find time to work ON scaling your business, if you’re too busy with the day-to-day management? 

How does it work?

You can think of us as your marketing project manager with super strength.  Here are just a few ways in which we help clients gain more control over their marketing.

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  • We build sales-focused marketing plans, plan your marketing budget, and keep stakeholders accountable to key dates and deadlines based on your launch schedule

  • We source and manage teams of marketing specialists, freelancers, or agencies who are the best fit for the specific needs of your campaigns

  • We conduct the necessary project kick-offs, making sure that your strategy, key messages, and objectives are clearly communicated to stakeholders, making the creative and production process and timeline more efficient

  • We take the communication, crises management, and complicated creative review processes off your plate, keeping you updated through status reports

  • We help you tweak your strategy and tactics based on real-time results and feedback

Who is it for?

  • Have visionary founders, but lack the time, energy, and desire to manage complicated marketing

  • Are currently investing time and money into their marketing campaigns to build scalable results

  • Understand that consistency in marketing is what leads to legitimate long-term results

  • Are able to give up some control over their marketing to experts and specialists

  • Are more interested in the most efficient marketing tactics and not just “what everyone else is doing”

  • Value and appreciate balance and flexibility as part of doing business

 

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